BLEACH*, presented by Placemakers* Gold Coast, takes place annually across the Gold Coast, bringing one of Australia’s leading and most exciting site-specific contemporary arts programs to locals and visitors alike.

Quintessentially Gold Coast, BLEACH* celebrates the city’s most dynamic and adventurous artists, welcomes renowned Australian and international collaborators and engages a broad audience through a range of site-specific events.

Utilising the Gold Coast’s world famous natural landscape as unconventional venues, BLEACH* aims to deliver incredible arts and cultural experiences that challenge expectations, change perceptions and provide a unique and authentic sense of place.

As the Creative Partner of Placemakers* Gold Coast, Art-Work was engaged to develop the 2020 Festival brand, with a view to develop an enduring look and feel that could stay with the festival for 5 years.