Maeve Collective is a multidisciplinary practice grounded in architecture, interior and urban design, research, and collaboration across creative sectors. The brand needed to reflect the founder’s 20-year journey in the built environment — a narrative of thoughtful design, quiet strength, and creative evolution

The visual identity was developed to feel both timeless and contemporary, balancing the elegance of Art Nouveau influences with a confident, minimalist typographic execution. The primary wordmark and monogram play with delicate curves and bold verticality — echoing both the structural nature of architecture and the fluidity of creative thinking.

We delivered a custom wordmark and monogram, a primary and secondary colour palette and a range of templates including stationery, social media tiles and title blocks templates.

“Maeve is a reflection of my creative spirit and quiet ambition. It bridges structure and soul — enabling me to move across disciplines and support positive change within our built environment.” Emma Ridings, Founder and Director of Maeve Collective.