Branding

ART
DESIGN
PRINT DESIGN
PLACEMAKING
ILLUSTRATION

Photography: Marcello Lang

Miss Mee is a south-east Asian eatery located on the Gold Coast. It’s got the kind of cool vibes that don’t go out of style and a dining experience to match. Surrounded by lush interiors that immerse and indulge the senses, Miss Mee is intense, sexy and downright delightful.

Art-Work developed an extensive brand identity for Miss Mee, spanning across print and digital collateral through to the physical venue.

The brand was inspired by the persona of Miss Mee – a strong, humorous and magnetising femme fatale who you just can’t help but fall for. Miss Mee is all about connection with culture through food, a sense of mystery, passion, sass and attitude.

Have you seen her?

Art-Work collaborated with Space Cubed Design Studio to infuse character throughout the venue. Paste-ups were plastered along staircases, weaving subcultural elements through the interior space. Complemented by neon lighting, they are the perfect spot to snap a selfie and act as a transition between the two dining areas. A series of wallpapers were developed for both the upstairs and downstairs dining spaces, printed with custom metallic and textural effects by Left Bank Art Group. Designed to respond to the changing light and movement in the space, the artworks shift and mould seamlessly into the rooms.

The outcome is a seamless visual experience that engages the Miss Mee patron across all touch-points of the brand.