The Murwillumbah Community Improvement District (CID) Pilot Project has transformed Proudfoots Lane into a vibrant, welcoming space that celebrates the town’s creative identity and local stories. This NSW Government-funded initiative aimed to reimagine regional town centres through public art, design, and community-led activation.

Art-Public was engaged to lead the curatorial vision for the public art program along Proudfoots Lane. Beginning with early site visits and ideation, Art-Public identified opportunities where artworks could amplify the site’s use as a key pedestrian, bike and business thoroughfare. From this, five key public art opportunities were developed that encouraged exploration, discovery and connection to place.

The result is a vibrant outdoor gallery experience featuring murals, asphalt artworks and custom lightboxes. Seven artists with strong ties to the region were commissioned to deliver site-responsive works that celebrate Murwillumbah’s cultural richness and contemporary identity.

This project represents a significant step in embedding creative placemaking in Murwillumbah’s public spaces—building community pride, inspiring engagement, and inviting locals and visitors alike to see the town through fresh eyes.

Lead Curator and Project Manager – Byron Coathup

For more information about the Murwillumbah CID Project visit: www.wanderintowonder.com.au

Photography — Joanna Borgiel