A successful business is measured by more than revenue and profit. While financial milestones are essential indicators for any business. Growing brand awareness is more important than ever in converting consumers from a passive audience to purchasers and brand advocates.
In a more crowded global digital marketplace, building your audience is tougher & more costly than ever. What do I focus on first? How do I know if my resources are being well spent? You are time-poor; what do you measure? What do you track first?
Start with Brand Awareness
“Brand awareness is the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services”
As a growing business, connecting with your target customer amid the barrage of visual messaging that surrounds us all today is the number 1 priority.
Connecting with your customer through shared values, personalized experiences or feelings that increase familiarity and unprompted brand recollection comes first.
It’s important to establish a mutually beneficial relationship with your future customer, that goes beyond quality products or services. You have to build community & be authentic with your messaging to thrive.
In today’s crowded market, the traditional marketing funnel is less relevant. By learning to understand how contemporary decision-making processes work, what your audience values and how they think, you can decide on how to best build awareness. What does your audience gain by being a part of your community?
In a world where detailed digital data is constantly accessible through analytics platforms. The question is, what do you measure to see if your efforts to build brand awareness are effective?
“Beginning our business relationship in 2013, Spell Designs sought out the assistance of Paul Bow to help mentor our business growth in the areas of expansion, future planning, logistics, sales and international market development.
Providing unique ideas and solutions with his years of experience within similar fields, we found Paul’s approach to assisting our business and staff greatly beneficial.
I would highly recommend Paul and his services’”
Increase your brand awareness:
Be personal, tell your story. People come back to ‘brands’ not ‘deals’.
Share your key messaging, vision and offering to new audiences through all of your communication tools, social media, advertising strategies, content marketing, networking and SEO.
Establish a value exchange with your audience through collaborations, aligned partnerships, content marketing, brand experiences and other loyalty programs.
Improve clarity & visibility around your brand mission, vision, values, and products across all brand touchpoints.
Be authentic; be real with who you are and what you offer.
Art-Work Agency has worked with brands like Spell, Afends, Krystle Knight Jewellery, Epokhe Eyewear, Olli Ella, The People VS, Nine Lives Bazaar and Mindful & Co Kids. We offer brand development services that support businesses as they navigate changing markets, upscale their offering, create new strategies and manage all things marketing and sales.
Call our team to discuss your KPIs and business goals!